Sample
Sample AI visibility audit report
Summary · Example Heating & Air Co.
Example Heating & Air was mentioned in 4 of 24 customer questions across three AI assistants. Two competitors were named in more than half. The biggest gaps: no service-area information on the website, a mismatched phone number on two listings, and reviews that rarely mention specific services.
Findings by area
Website
The homepage never says which towns you serve. Services are listed in one paragraph, with no individual pages. No mention of emergency service, though you offer it.
Listings
Google Business Profile is verified, but uses the generic category "Contractor." The phone number on Yelp and BBB doesn't match your website.
Reviews
A 4.7 average from 38 Google reviews, but only 6 mention a specific service or town. Competitor A has 140 reviews, many mentioning "same day."
Mentions elsewhere
Not listed on the county chamber site or either manufacturer's dealer locator. Competitor A appears in a local news "best of" list.
Question by question (excerpt)
| Customer question | ChatGPT | Google AI | Perplexity |
|---|---|---|---|
| Best heating and air company near [town]? | Not named | Named | Not named |
| Who can fix my furnace today? | Not named | Not named | Not named |
| HVAC maintenance plans near [town]? | Not named | Named | Not named |
| Heat pump installers in [county]? | Named | Not named | Named |
Ranked fix list (top five of eleven)
| # | Fix | Effort | Impact |
|---|---|---|---|
| 1 | Add "Areas we serve" with town names to the homepage and Google profile | 1 hour | High |
| 2 | Fix the phone number on Yelp and BBB | 30 min | High |
| 3 | Change the Google primary category to "HVAC contractor" | 10 min | High |
| 4 | Create pages for furnace repair, AC repair, heat pumps, and maintenance plans | 1–2 days | High |
| 5 | Ask recent customers for reviews that mention the job and their town | Ongoing | Medium |
What happens next
We walk through the full report together in a one-hour call. You can take the fix list and do it yourself, hand it to your web person, or have me do the work. Three months later, we re-test the same questions to measure what changed.