Well Mentioned.
AI visibility for small & mid-sized businesses
When customers ask AI for a business like yours, are you the answer?
More people now ask ChatGPT, Google, and other AI tools who to call, where to stay, and who to hire. Those tools name a few businesses and skip the rest. I help you become one they name.
What's changed
Customers used to search. Now they ask.
You don't need to understand the technology. You just need to know what it means for your phone ringing.
They ask before they search
People type full questions into ChatGPT and Google's AI and trust the answer, often without clicking any websites at all.
AI names a few, not ten
Instead of a page of links, customers get a short list. If you're not on it, they never hear of you.
It picks who it understands
AI recommends businesses it can clearly describe and has seen others talk about. Being good at what you do isn't enough on its own.
What gets you mentioned
It's more than SEO.
AI pulls from everything said about your business, not just your website. These are the four things I look at.
Your website says it clearly
What you do, who you serve, where, and why you're the right choice, written so a person and an AI can both answer "who is this for?"
Your listings match everywhere
Google Business Profile, directories, and industry sites all tell the same story, with the same name, services, and details.
Your reputation shows
Reviews that mention what you're actually good at give AI the words it uses when it recommends someone.
Others talk about you
Local news, associations, partners, and "best of" lists are the mentions AI trusts most, because you didn't write them.
Good businesses get skipped every day. Not because they're worse, because they're harder to describe.
Why work with me
Big-company AI and tech experience, sized for your business.
Large companies have teams of strategists and engineers working out how AI sees them. You get that same experience from one trusted person who understands both the technology and the marketing.
I know how the tech works
I started as a software developer and became a strategy executive at enterprise software companies, helping organizations in nearly every industry with their websites, apps, and business systems.
I build with it, not just talk about it
I've designed and built AI systems that audit and improve content at scale, the kind of tools large companies are only starting to use. Now I put that experience to work for you.
You get straight answers
My career has been about making complicated technology clear. You work directly with me, start to finish, and every recommendation says exactly what to do.
Start here
Know exactly where you stand in two weeks.
One flat price, no contract, no jargon. You get a clear picture and a plain-English plan, and it's yours to keep whether or not we work together after.
AI visibility audit
$1,500FLAT FEE
How ChatGPT, Google, and other AI tools see your business today, and what to fix first.
- Timeline
- 2 weeks
- Your time
- About 2 hours
- Where you show up. Your results for 20+ real questions your customers ask, across ChatGPT, Google's AI, and other assistants.
- Who gets named instead. The competitors AI recommends, and what they're doing that you're not.
- A check of everything AI reads. Your website, Google Business Profile, listings, reviews, and mentions elsewhere.
- A ranked fix list. What to change first, in plain English, sorted by effort and impact. Do it yourself or hand it to me.
- A one-hour walkthrough. We go through the findings together, and you ask anything.
After the audit, if you want help
Do it yourself
Take the fix list and run with it, or hand it to your web person. Everything is written so anyone can act on it.
Included with the audit
Fix it for you
I rewrite your key pages, clean up your listings, and set up a simple plan for reviews and mentions.
Fixed quote after the audit
Keep it working
Monthly check-ins on how AI describes you, with updates as your business and the AI tools change.
Monthly · cancel anytime
How it works
Simple, remote, and quick.
Everything happens by video call and email, wherever your business is.
- Day 1
A short intro call
Twenty minutes to understand your business, your customers, and who you compete with.
- Days 2–10
I do the digging
I test the questions your customers ask and review everything AI reads about you, using an AI-assisted process I've built and checked by hand.
- Days 11–14
We walk through it
You get the report and fix list, and we go through it together in a one-hour call.
- After
You decide
Do it yourself, have me fix it, or both. No pressure and no long contracts.
Who it's for
Businesses customers ask about.
If people ask "who's the best ___ near me?" or "who should I hire for ___?", this is for you.
Home services
HVAC, plumbing, roofing, landscaping, contractors
Professional services
Accountants, attorneys, financial advisors, insurance
Health & wellness
Dental, chiropractic, therapy, veterinary, fitness
Travel & hospitality
Cabins, inns, restaurants, wineries, outfitters
Retail & makers
Local shops, craft producers, specialty retailers
Regional B2B
Manufacturers, distributors, and service firms
About
Hi, I'm Mark.
Well Mentioned is an AI visibility service for small and mid-sized businesses, run by Mark Troester. It helps businesses get recommended when customers ask ChatGPT, Google's AI, and other assistants for a company like theirs.
For more than 25 years I've helped businesses use technology to reach customers and run their operations, from websites and mobile apps to the systems behind the scenes. I started as a software developer and spent most of my career explaining complicated things clearly.
That's exactly what AI tools reward. They recommend the businesses they can understand. I built Well Mentioned to help small and mid-sized businesses get recognized for how good they really are, without having to become technology experts themselves.
I'm based in North Carolina's High Country and work remotely with businesses across the US.
Work at a software company? See my strategy practice, T. Advisory.
Guides
Learn how it works, free.
Plain-English guides for owners who want to understand AI visibility, or start fixing it themselves.
How to get your business recommended by ChatGPT
Six steps any business can start this week.
GuideDoes your Google Business Profile affect AI answers?
Why it matters and a 10-point checklist.
SampleSee a sample audit report
What you get for $1,500, with an example business.
IndustryFor HVAC & home services
Heating, air, plumbing, roofing, electrical.
IndustryFor cabin rentals & hospitality
Rentals, inns, restaurants, wineries, outfitters.
IndustryFor accountants & professional services
CPAs, attorneys, financial advisors.
Questions
Good questions to ask.
Do I need to be technical?
No. Everything is in plain English, and every recommendation says exactly what to do and who can do it.
Is this just SEO?
SEO is part of it, but AI also looks at your listings, reviews, and what others say about you. The audit covers all of it, so you're not paying for one piece and missing the rest.
Can you guarantee ChatGPT will recommend us?
No, and be wary of anyone who says they can. No one controls what AI tools say. What I can do is show you where you stand, fix what's holding you back, and measure whether you're mentioned more over time.
Do you work with businesses outside North Carolina?
Yes. Everything is done remotely, so location doesn't matter.
We already have a marketing agency or web person. Does this still help?
Yes. The fix list is written so your team can act on it, and I'm happy to work alongside them.
What happens after the two weeks?
That's up to you. Many owners handle the fixes themselves. Others have me do the work or keep an eye on things monthly. There's no contract either way.
Book an audit
Find out what AI says about you.
Send your business name, website, and the kind of customers you want more of. I'll reply within one business day to set up a short intro call.